Azimut Hotels

Challenge

Azimut Hotels is an international hospitality brand expanding its presence in Israel.

The challenge was to design a digital experience that reflects the brand’s global identity while adapting it to the expectations of local travelers and the competitive hospitality market.

The existing structure lacked clarity in how properties, experiences, and booking flows were presented — making it difficult for users to quickly understand the brand and move toward reservation.

Solution & Design

I designed a scalable website experience that organizes the hotel network, destinations, and booking journey into a clear and intuitive structure.
The design focuses on strong visual hierarchy, immersive photography, and simplified navigation to guide users naturally from inspiration to reservation.
Content architecture was rebuilt to support multiple properties while maintaining a cohesive brand language across the platform.

Clean layouts, structured grids, and refined typography create a balance between editorial storytelling and practical booking functionality.

The system was designed responsively to ensure a seamless experience across desktop and mobile devices.

Impact

The new website positions Azimut Hotels Israel as a modern hospitality brand and improves how the network communicates its destinations, properties, and experiences.

The redesign strengthens brand perception while making it significantly easier for visitors to explore hotels and move through the booking process.

The structured design system also allows the platform to scale as additional properties and content are added.

Tools
Figma · UX Research · Wireframing · UI Design · Responsive Design · Framer

Explore full Research → Here
Explore Live Website → Soon