Hi, I am Dor Hersh a UI/UX & Product Designer specializing in hospitality, art, and lifestyle brands
Hi,
I am Dor Hersh,
a
UI/UX &
product
designer
specializing in hospitality,
specializing in hospitality
art,
,
art,
&
and lifestyle brands
lifestyle
and lifestyle brands
brands
WORK
Selected work — digital products and web experiences shaped by clarity and detail.
WORK
Selected work — digital products and web experiences shaped by clarity and detail.
PHOTOGRAPHY
A personal collection exploring light, geometry, and texture in urban and architectural spaces. Capturing how structure and silence interact — a visual study of rhythm, contrast, and human presence in design.
PHOTOGRAPHY
A personal collection exploring light, geometry, and texture in urban and architectural spaces. Capturing how structure and silence interact — a visual study of rhythm, contrast, and human presence in design.
EXPERIENCE
2022 – Present
As Promised
UI/UX Designer
Lead UI/UX designer for hospitality and culture clients, owning projects end-to-end from research and wireframing through production builds in Framer and Webflow.
2022 – Present
As Promised
UI/UX Designer
Lead UI/UX designer for hospitality and culture clients, owning projects end-to-end from research and wireframing through production builds in Framer and Webflow.
2023 – 2024
Eden Fine Art
User Experience Designer
Designed digital touchpoints that enhanced the gallery’s global art experience — from event RSVP pages to an adaptable design system improving content flow and accessibility. Focused on creating a seamless connection between the gallery’s visual identity and its online presence.
2023 – 2024
Eden Gallery
User Experience Designer
Designed digital touchpoints that enhanced the gallery’s global art experience — from event RSVP pages to an adaptable design system improving content flow and accessibility. Focused on creating a seamless connection between the gallery’s visual identity and its online presence.
2022 – 2023
Brown Hotels
UI & Marketing Designer
Blended marketing and product design to create digital experiences that capture the brand’s welcoming, urban character. Developed landing pages, interfaces, and campaign visuals that helped guests connect more easily and authentically with the brand.
2022 – 2023
Brown Hotels
UI & Marketing Designer
Blended marketing and product design to create digital experiences that capture the brand’s welcoming, urban character. Developed landing pages, interfaces, and campaign visuals that helped guests connect more easily and authentically with the brand.
2019 — Present
Independent
Independent UI/UX Designer
Collaborating with hospitality brands, art institutions, and creative studios to create user-friendly and emotionally engaging digital experiences. My recent work includes hotel website redesigns, UX systems for art galleries, and lifestyle brand campaigns — contributing to a 30% increase in conversions and a 20% lift in engagement through clear storytelling and thoughtful visual design.
2019 — Present
Independent
Independent UI/UX Designer
Collaborating with hospitality brands, art institutions, and creative studios to create user-friendly and emotionally engaging digital experiences. My recent work includes hotel website redesigns, UX systems for art galleries, and lifestyle brand campaigns — contributing to a 30% increase in conversions and a 20% lift in engagement through clear storytelling and thoughtful visual design.
MY WORK
I've worked with hotels, art galleries, and studios — designing clear, human-centered digital experiences that connect people with brands they love. Recent collaborations include hospitality groups, creative agencies, and lifestyle brands — delivering 30% conversion lifts and 20% engagement growth through sharp UX and visual storytelling.
I've worked with hotels, art galleries, and studios — designing clear, human-centered digital experiences that connect people with brands they love. Recent collaborations include hospitality groups, creative agencies, and lifestyle brands — delivering 30% conversion lifts and 20% engagement growth through sharp UX and visual storytelling.
EDUCATION
2015 — 2019
University
Minshar – Visual Communication, Design, Art
Minshar shaped the foundation of my design thinking — balancing visual clarity with emotion. Through projects exploring typography, storytelling, and motion, I learned how to translate ideas into experiences that feel simple, human, and meaningful. This is where I first connected design with empathy and purpose.
2015 — 2019
University
Minshar – Visual Communication, Design, Art.
Minshar shaped the foundation of my design thinking — balancing visual clarity with emotion. Through projects exploring typography, storytelling, and motion, I learned how to translate ideas into experiences that feel simple, human, and meaningful. This is where I first connected design with empathy and purpose.
2012 — 2015
University
Reichman University (IDC Herzliya) Communication and New Media
At Reichman I developed an analytical and multidisciplinary view of communication, combining psychology, media, and entrepreneurship. It gave me the tools to understand how people engage with technology, and how clear messaging and usability drive trust, both in brands and digital products.
2012 — 2015
University
Reichman University (IDC Herzliya) Communication and New Media
At Reichman I developed an analytical and multidisciplinary view of communication, combining psychology, media, and entrepreneurship. It gave me the tools to understand how people engage with technology, and how clear messaging and usability drive trust, both in brands and digital products.
2011 — 2012
Studio 6B
Visual Design & Digital
A hands-on creative environment that introduced me to visual design fundamentals — from composition and color to creative software and layout systems. 6B grounded my artistic intuition in practical design, helping me turn inspiration into structured, functional visuals.
2011 — 2012
Studio 6B
Visual Design & Digital
A hands-on creative environment that introduced me to visual design fundamentals — from composition and color to creative software and layout systems. 6B grounded my artistic intuition in practical design, helping me turn inspiration into structured, functional visuals.