WhaleStreet

A clean, data-driven trading platform built to make crypto investment more human and transparent.
I led the product’s UX and UI design, focusing on clarity, trust, and flow across dark-mode dashboards.

Challenge

Crypto dashboards often feel intimidating and cluttered, making users doubt their choices and lose engagement.

Solution

Simplified information hierarchy and interaction flow — data visualizations are intuitive, the design language is calm and consistent, and onboarding feels effortless.

Impact

Simplified onboarding · improved retention · strong feedback on clarity and readability from both new and experienced traders.

Tools

Figma · Prototyping · Data Visualization · UX Research · Interaction Design

Explore full research →